Winter Shadow Campaign

Campaign Concept: “Winter Shadows” — Seasonal True Crime Spotlight

Theme: A limited-time winter campaign that highlights chilling unsolved mysteries tied to the season (e.g., cold cases, winter disappearances).

Goal: Drive traffic to the Dark Chronicles Media portfolio site, grow podcast listenership, and boost community engagement.

Content Piece 1: Social Media Campaign (4 Posts)

Teaser Post — A cryptic visual with tagline “Long nights, louder shadows. A chilling new Dark Chronicles Media Series awaits...”
Engagement Story — Interactive poll or : “Which cold case haunts you most?”
Reel teaser - The name of the episode is revealed
Engagement Story - Announcement of the winner and tagging the winner

Purpose: Build intrigue, encourage audience participation, and funnel followers toward the website.

Winter Shadow Campaign Cont...

Email Newsletter Draft Outline

Header: Dark Chronicles Media (left side) and the DCM's logo to the right
Newsletter Title: Welcome to our Weekly Newsletter (Tagline in signature font - Chronicling the dark, shaping the future)
Subject Line: White Shadows: A Chilling new campaign
Body: Step into the shadows this winter. As the nights grow longer, we're unveiling Winter Shadows - a seasonal campaign spotlighting chilling unsolved mysteries and cold cases. Explore exclusive content on our Patron, including behind-the-scenes insights and interactive polls. Tune in to our latest podcast episodes and join the community in unraveling the truth. Don't just listen - become part of the investigation.

Call-to-action: Join the winter shadows campaign (Subscribe now button)
Footer/call-to-action: Follow our social media (click on this link button)

Color Palette: Black background, white text, red lines, red buttons, red text

Image: Mysterious and gritty forest with black silhouette in a distance.

SEO Keywords

true crime podcast
unsolved mysteries
cold case stories
winter crime stories
Dark Chronicles Media
community-driven storytelling
ethical true crime