SOCIAL MEDIA STRATEGY | Dark Chronicles Media

Short-term Social Media Strategy for Dark Chronicles Media

1. Grow Podcast Listenership: by 25 Percent
The objective is to increase average downloads per episode from 2,000 to 2,500 within six months. This growth supports monetization and strengthens the listener base.

2. Increase Social Media Engagement: by 35 Percent Engagement will be measured through likes, comments, shares, and saves across Instagram, TikTok, YouTube Shorts, Facebook, and Twitch clips within three months.

3. Launch an Interactive Community Hub: Reddit, Discord, and Facebook Groups communities will be created and grown to at least 500 active members within three months to encourage fan involvement and user-generated content. Twitch will be used for live Q&A sessions and case breakdowns to deepen real-time interaction.

Content Format Breakdown

Podcast Clips/Reels (30%): Bite-sized highlights from episodes shared on Instagram Reels, TikTok, and YouTube Shorts. Designed to spark curiosity and drive listeners to full episodes.
Carousel Posts (25%): Case breakdowns, ethical storytelling principles, and audience spotlights. These deepen engagement by educating and reinforcing brand values.
Stories (20%): Polls, quizzes, and behind-the-scenes snippets from production. Quick, interactive touchpoints to boost engagement and keep the audience connected daily.
Live Sessions/Interactive (15%): Twitch Q&As, Reddit AMAs, and Discord discussions. Real-time interaction builds trust and strengthens the community hub.
Community-Driven Content (10%): User-generated posts, hashtag challenges, and fan takeovers. Encourages active participation and fosters a sense of belonging.

KPIs to Track

Podcast Growth Metrics:

Average downloads per episode (target: 2,500 within six months)
Listener retention rate (percentage of episodes completed)

Engagement Rate:

Likes, comments, shares, and saves across Instagram, TikTok, YouTube Shorts, Facebook, and Twitch clips (target: +35% in three months)

Audience Growth:

Follower increase across platforms
Newsletter sign-ups or podcast subscriptions

Community Hub Metrics:

Active members in Reddit, Discord, and Facebook Groups (target: 500 within three months)
Participation in Twitch Q&A sessions and case breakdowns

UGC Participation:

Number of users engaging with branded hashtags
Frequency of fan-created content submissions and takeovers